A Critical Introduction









Soda Brand Moxie
Digital design is design with digital media, use of graphics and modeling to generate, represent, analyses, evaluate and store design descriptions.
Most of the products are digital not physical.
The role of rules and patterns empowers designers in their production.
A rule is a way thing inevitably happen, instructions, or traditions.
A pattern is a set of rules.
Designers follow a long tradition of using templates or patterns as starting points.
Patterns can change to adapt to new circumstances.
Designers use multiple patterns, most are taken from other designers and modified.
Designers look for consistency in their work.